High Touch = The New Normal

2016 National DTC sales results are in!
DTC Wine sales increased 18% over 2015 to $2.3B!*

Did you know it is likely 70% of those sales came from existing customers? Statistics show on average, loyal customers are worth 10x as much as their first purchase and 70% of buying experiences are based on how customers connect with the business and feel they are being treated.*

The shift from new customer acquisition to building loyalty among existing customers is a white hot trend we tackle in Virtual Vines’ new seminar series designed for DTC sales and business managers.
The series launches with two workshops which focus on ways to increase sales and build loyalty among existing customers through high touch marketing, sales and customer service.
Do you have a plan in place to drive more sales among your top clients?
We invite you to join us for one or both of these interactive and informative

“The 80/20 Rule- Building a High Touch DTC Client Strategy”

Using the 80/20 principal, this session will provide insights on how to increase opportunities to capture and grow your top 20% customers by building a white glove high touch framework into your DTC Program.
Session Details and Registration

“Talent and the Tasting Room- Tackling the Staffing Dilemma”

This session will offer insights on how to hire, train and motivate top performers and build a sales value culture. As wineries design strategies to cater to their top clients, they will require  trained staff who can inspire, connect, build trust and loyalty.
 Session Details & Registration

DTC Sales Snap Tracks- February and March dates added:

“Be the Host with the Most”- Relationship Selling
 More info


“To Have and to Hold”-Romancing Your Wine Club

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“Make it Personal” Connecting Through Digital Marketing
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Custom on line or on site training options and group rates available on request. 

For more information about our training program or project based DTC sales and marketing services please contact us:


* Sources: Wines & Vines; White House Office of Consumer Affairs: McKinsey