MAXIMIZE YOUR DTC SALES THIS HARVEST SEASON
     Harvest Season is here!  Are you powered up?  As more guests and club members flock to wineries to catch the wave of harvest parties, new wine releases and the Fall vineyard views, what steps are you taking to make sure you are making an impact among all the frenzy?

Here’s a simple checklist:

  1. Do you have a unique and memorable experience that guests will talk about for weeks to come?
  2. Are you collecting key customer information for follow up or unique data that can be used to appeal to your customers on a more personal level ?
  3. What is your value proposition? Do you have any Harvest season specials in play to up sell your offerings?   
  4. Do you have flexible options in your club program that can accommodate local and regional club prospects through customer choices?
  5. Do you have an “Overcoming Obstacles” list prepped and staff trained to know how to  negate purchase push back? 

    Staying focused and empowering staff to make the most out of every customer engagement will not only maximize sales opportunities but will reap benefits for many months to come.

      Keep an eye on our course schedule!  In October Virtual Vines is adding new DTC Webtrack Courses which focus on performance sales for managers and sales staff and customer segmentation strategies.
    WEBTRACK COURSE LIST 
    (Live and recorded sessions are available.) 
Customer Segmentation Marketing- Maximize Returns Within Your Top Client Base

$95.00

INFO &
REGISTRATION
 The Host with the Most- Relationship Selling

Talent & the Tasting Room- Building a High Performance Sales Culture

$125.00

INFO &
REGISTRATION

LOOKING FOR EXTRA HELP HOSTING PRIVATE CLIENT EXPERIENCES?

Our network provides on call, wine credentialed senior level DTC sales representatives to support private client hosting appointments on or off site.
Fees are structured via an hourly rate plus sales commissions.  Please inquire for additional information and availability.

INQUIRE

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JOIN OUR DTC SESSION AT WIN EXPO! 
GET 20% OFF CONFERENCE PASS – USE CODE LL18 AT CHECKOUT

REGISTER 

Learn ways to scale your DTC business outside of the tasting room!
From data collection to email marketing, website design and wine club optimization, in this session, we’ll showcase results-driven marketing techniques that will help you capture new customers and increase sales and loyalty among existing ones throughout each stage of their relationship journey.

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Virtual Vines and Wine Industry Network publish a DTC Best Practices assessment based on how well each winery delivers a memorable guest experience and staff’s ability to sell, covert and connect with customers.
The Rating System is based on performance in the following categories:
Inspirational Story
Connection w/ Host
Sales Acumen
Wine Club Conversion
Collecting Customer Info

This month we visit:   Starmont Winery- Napa, CA
THE V FILES™- September 2018 Edition
Please contact us if you have any questions about our updates, events or training program or if you wish to discuss ways we can support your future plans.
Happy Harvest!

Cheers,

Laura Larson
Founder, Virtual Vines