Harvest Season is here! Are you powered up? As more guests and club members flock to wineries to catch the wave of harvest parties, new wine releases and the Fall vineyard views, what steps are you taking to make sure you are making an impact among all the frenzy?
Here’s a simple checklist:
Do you have a unique and memorable experience that guests will talk about for weeks to come?
Are you collecting key customer information for follow up or unique data that can be used to appeal to your customers on a more personal level ?
What is your value proposition? Do you have any Harvest season specials in play to up sell your offerings?
Do you have flexible options in your club program that can accommodate local and regional club prospects through customer choices?
Do you have an “Overcoming Obstacles” list prepped and staff trained to know how to negate purchase push back?
Staying focused and empowering staff to make the most out of every customer engagement will not only maximize sales opportunities but will reap benefits for many months to come.
Keep an eye on our course schedule! In October Virtual Vines is adding new DTC Webtrack Courses which focus on performance sales for managers and sales staff and customer segmentation strategies.
LOOKING FOR EXTRA HELP HOSTING PRIVATE CLIENT EXPERIENCES?
Our network provides on call, wine credentialed senior level DTC sales representatives to support private client hosting appointments on or off site.
Fees are structured via an hourly rate plus sales commissions. Please inquire for additional information and availability.
Learn ways to scale your DTC business outside of the tasting room!
From data collection to email marketing, website design and wine club optimization, in this session, we’ll showcase results-driven marketing techniques that will help you capture new customers and increase sales and loyalty among existing ones throughout each stage of their relationship journey.
Virtual Vines and Wine Industry Network publish a DTC Best Practices assessment based on how well each winery delivers a memorable guest experience and staff’s ability to sell, covert and connect with customers.
The Rating System is based on performance in the following categories:
Connection w/ Host
Wine Club Conversion
Collecting Customer Info
Virtual Vines bases its services portfolio on relationship based sales and marketing methodologies which integrate commercial best practices to help wineries gain optimal positioning among direct customers as well as strategic business partners.
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