DTC & B2B
DTC Sales Strategy- Assessment & Modeling
Private Client Direct Sales
Strategic Alliances- B2B Outreach
DTC Market Launch
Performance Based Sales Staffing: Recruiting, Hiring & Training
Project Support: Sales, Marketing, Events
Performance Based Strategy, Design, Delivery
Digital Marketing & Tools
Strategy, Design, Delivery, Metrics
Performance Based Customer Data Segmentation Segmented Email Automation
Check out what some of our customers and colleagues are saying….
Laura’s ability to leverage the selling skills she mastered and taught in her Corporate career has proven its value through increased sales and wine club conversions in our DTC sales strategy. She has demonstrated leveraging relationship based sales and marketing techniques translate extremely well into enhanced guest experiences and growing our base of loyal customers.
Director, DTC Sales
DTC Webtrack Series
I liked the fact I could break up the times to fit with my schedule. It’s hard to take a half day away for training.
Laura Larson ran our division at HP for over five years; Extremely Dedicated and hardworking. Great leadership skills and very motivated to make sure the team always over achieved and succeeded!
Director, Sales & Business Development
DTC WebTrack- The 80/20 Rule- Building a High Touch Client Strategy
Great seminar- was able to attend it over a lunch break and was pleased to learn some of the areas I could tweak and implement right away to add more high level customer focus in my DTC program.
Spelletich Family Winery
Laura Larson has been a godsend for us at Spelletich Family Wine Company. We have been in business for 24 years and have hired many people to handle our DTC promotion. None of these people have ever grasped the magnitude of possibilities and presented them to us as Laura has. She has provided a comprehensive audit of our sales and marketing program and developed a plan to help us optimize our visibility and direct to consumer sales strategies. She was able to help us bring the Spelletich Family story of the business into our core messaging and design ways to best integrate this into our product roadmap and website strategy. Additionally, she has presented some very creative ideas to revamp our wine club and email outreach programs using Vin65 to help us capture and retain more loyal customers. She has taught us how to communicate more intimately with our customers to help them feel special in our world. Laura is a great teacher and facilitator.
Barb & Tim Spelletich
Laura has been instrumental helping us design a sales and marketing strategy for our winery venture.Her guidance on how to start with our story before we build our brand really helped us switch gears away from doing something more mundane. Her sales and marketing expertise has helped us build a phased plan for how we will market and sell our label- from the design on the label, story of our brand, and how we can position and ship our wines in various states. Making the wine was the easy part…. getting exposure to the market and actually selling it is the hard part!
Laura and I worked on many strategic multi million dollar projects together at Citrix and VMware over the course of 6 years. She has a knack for establishing connections and building close relationships with key decision makers which helped us position solid partnerships with our Global clients. Her “people to people” approach helped us get on the inside track to identify new opportunities, build winning strategies and fast track processes to close deals. I would highly recommend her for any sales leadership or business development position.
DTC WebTrack- Make It Personal- Mastering the Digital Customer Experience
I enjoyed this webinar! There was a lot of very valuable and actionable information conveyed in a succinct amount of time which I plan to put to use right away. Thanks!”
Laura worked for me for four years when we were building out a new sales division. During her tenure she led a myriad of successful large, complex opportunities.Laura ‘s success was attributed to her savvy identifying decision makers, establishing close relationships to better understand their objectives and crafting winning proposals based on their needs. Laura is a dynamic sales strategist, a top performer and is well respected among her colleagues and customers.
VM Ware – vCloud Air Division
Laura is the consummate business development and sales professional. In her time on my team our executive relationships, strategic initiatives and bookings truly accelerated. Laura has an eye for creative deals and can prioritize and run with those likely to really work vs those that are probably just left as ideas.
VP vCloud Air Division
DTC Webtrack Series
We like the focused content of the course selections. It saved us time and expense to align the right training to the appropriate job roles.
Laura is a true sales leader, strategic consultant, influencer & mentor. She is a person I look up to and hold in highest regards. In a little over a year, Laura led our team into our Divisions’ top 3 by consistently overachieving our goals and hitting 100% YoY growth. Her relationships with executive counterparts were rock solid and attributed to her ability to influence business decisions and get large, complex deals signed. Furthermore she makes everyone around her better. I attribute a lot of my professional growth to Laura’s guidance and coaching.
Cellar D Wines
Laura really understood the nuances of working with our start up label as we developed our DTC Strategy. She’s smart, focused, detail oriented and really gets it. She’s helped us and continues to in many ways. We highly recommend her and her services.
Proprietor & CEO
Dave Ficeli & Christi Coors
DTC SnapTrack- The Host With The Most- Relationship Selling
We liked the flexibility of the program which allowed our hospitality staff the choice to attend at convenient times based on their work and home commitments. With many part time staff, it is always hard to get everyone on site at the same time for training.
DTC Webtrack- Talent & the Tasting Room
The Talent & the Tasting Room session was right on point and the the workbook and hiring survey we obtained were very helpful for us to develop weight factors and compare notes among interviewers.
Take the initial steps to evaluate the performance value of your sales and marketing program. Virtual Vines will a provide complimentary assessment of your DTC sales and marketing framework and provide feedback on areas to optimize to fill gaps. The assessment can be tailored to focus on overall market approach or specific areas like sales performance, staffing skills and training needs, wine club/loyalty programs, outbound marketing through email and telesales, use of social media and website design. The assessment includes a scorecard analysis and recommendations on where to improve best practices based on your business goals.
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