In this two part series we dive into the importance of developing sales strategies that cater to the fast growing DTC wine sales market. Year over year growth rates report increases at 18% (and counting) for 2017[i]. The double digit growth rates are attributable to wineries shifting focus [...]
Virtual Vines releases July 2017 The V Files- DTC Best Practices Report. This month: Regusci Winery Beautiful Estate and expansive tasting room, legacy Napa family agricultural and ranching history, voluptuous wines, friendly staff. The V Files- July 2017 The V Files is a monthly expose' which offers an assessment, rating and best practices recommendations of [...]
Selling directly to consumers is riddled with challenges yet ripe with rewards. As US DTC wine sales eclipse $2.6B, the need for wineries to build more thoughtful and unique customer relationships are becoming essential to capture and nurture buyer attention. Whether it be a face to face encounter in the tasting room or [...]
Virtual Vines releases June 2017 The V Files- This month: Petroni Vineyards Lovely family winery and caves with breath taking views in the Mayacamas specializing in Italian varietals; Endearing story about Brunello heritage, welcoming, friendly and knowledgeable staff. The VFiles- June 2017 Edition
May 19, 2017- Rob McMillan, EVP and Founder of Silicon Valley Bank Premium Wine Division, released preliminary report of findings from the 2017 DTC Sales Survey. The final report will be published in Wine Business Monthly July Edition. Link t0 videocast can be accessed here. The complete set of charts detailing the findings [PDF]. Virtual Vines [...]
Why is it wineries can offer the best varietal, vintage and value, but the DTC Sales growth numbers remain consistent YoY at 15-17%? Market statistics have shown 85-90% of DTC wine sales originate in the tasting room, however, there seems to be a widening gap between the potential impact of sales and the staffing resources [...]
It's Spring Training Season! Batter up! As busy season fast approaches it's time to get in the game. What better time to assess and supplement staffing needs and skills development, cross train employees and brush up on best practices? Virtual Vines new spring training series schedule is ideal for customer facing [...]
The Staffing Dilemma- Are You Up for the Challenge? The results are in! Wines and Vines just released its winery jobs report for 2017. January kicks off very strong with a 22% increase in DTC hiring over January 2016! While this is great overall news for growth prospects in our Industry, it offers some new [...]
JANUARY 30, 2017- Virtual Vines is excited to announce our participation in The San Francisco Luxury Marketing Council Annual Wineries Boot Camp on March 1 at the Lincoln Theater. Now in its fifth year, it is growing in popularity among wine country influential and more than 300 marketing, sales and hospitality managers and operating staff, [...]
High Touch = The New Normal 2016 National DTC sales results are in! DTC Wine sales increased 18% over 2015 to $2.3B!* Did you know it is likely 70% of those sales came from existing customers? Statistics show on average, loyal customers are worth 10x as much as their first purchase and 70% of [...]
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