Laura Larson

About Laura Larson

Virtual Vines bases its services portfolio on relationship based sales and marketing methodologies which integrate commercial best practices to help wineries gain optimal positioning among direct customers as well as strategic business partners.


                  In this two part series we dive into the importance of developing sales strategies that cater to the fast growing DTC wine sales market.  Year over year growth rates report increases at 18% (and counting) for 2017[i].   The double digit growth rates are attributable to wineries shifting focus [...]

By |July 25th, 2017|Uncategorized|0 Comments

The V FILES- July 2017 Edition

Virtual Vines releases July 2017 The V Files- DTC Best Practices Report. This month:  Regusci Winery Beautiful Estate and expansive tasting room, legacy Napa family agricultural and ranching history, voluptuous wines, friendly staff. The V Files- July 2017 The V Files is a monthly expose' which offers an assessment, rating and best practices recommendations of [...]

By |July 23rd, 2017|Uncategorized|0 Comments


     Selling directly to consumers is riddled with challenges yet ripe with rewards. As US DTC wine sales eclipse $2.6B, the need for wineries to build more thoughtful and unique customer relationships are becoming essential to capture and nurture buyer attention. Whether it be a face to face encounter in the tasting room or [...]

By |June 14th, 2017|Uncategorized|0 Comments

THE V FILES- June 2017 Edition

Virtual Vines releases June 2017  The V Files-   This month:  Petroni Vineyards Lovely family winery and caves with breath taking views  in the Mayacamas specializing in Italian varietals;  Endearing story about Brunello heritage, welcoming, friendly and knowledgeable staff. The VFiles- June 2017 Edition

By |June 11th, 2017|Uncategorized|0 Comments

Silicon Valley Bank Releases Preview of 2017 DTC Sales Survey Findings

May 19, 2017-  Rob McMillan, EVP and Founder of Silicon Valley Bank Premium Wine Division, released preliminary report of findings from the 2017 DTC Sales Survey.  The final report will be published in Wine Business Monthly July Edition. Link t0 videocast can be accessed here. The complete set of charts detailing the findings [PDF]. Virtual Vines [...]

By |May 19th, 2017|Uncategorized|0 Comments

DTC Sales 101: The Host With the Most

Why is it wineries can offer the best varietal, vintage and value, but the DTC Sales growth numbers remain consistent YoY at 15-17%?  Market statistics have shown 85-90% of DTC wine sales originate in the tasting room, however, there seems to be a widening gap between the potential impact of sales and the staffing resources [...]

By |April 7th, 2017|Uncategorized|0 Comments

March DTC Sales & Training News

     It's Spring Training Season!     Batter up!  As busy season fast approaches it's time to get in the game.  What better time to assess and supplement staffing needs and skills development, cross train employees and brush up on best practices? Virtual Vines new spring training series schedule is ideal for customer facing [...]

By |March 15th, 2017|Uncategorized|0 Comments

February DTC Sales & Training News

The Staffing Dilemma- Are You Up for the Challenge? The results are in!  Wines and Vines just released its winery jobs report for 2017.  January kicks off very strong with a 22% increase in DTC hiring over January 2016!  While this is great overall news for growth prospects in our Industry, it offers some new [...]

By |February 16th, 2017|Uncategorized|0 Comments

Virtual Vines Joins SF Luxury Marketing Council 2017 Winery Boot Camp

JANUARY 30, 2017- Virtual Vines is excited to announce our participation in The San Francisco Luxury Marketing Council Annual Wineries Boot Camp on March 1 at the Lincoln Theater. Now in its fifth year, it is growing in popularity among wine country influential and more than 300 marketing, sales and hospitality managers and operating staff, [...]

By |January 30th, 2017|Uncategorized|0 Comments

January DTC Sales & Training News

High Touch = The New Normal 2016 National DTC sales results are in! DTC Wine sales increased 18% over 2015 to $2.3B!* Did you know it is likely 70% of those sales came from existing customers? Statistics show on average, loyal customers are worth 10x as much as their first purchase and 70% of [...]

By |January 19th, 2017|Uncategorized|0 Comments

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