02/05/18- Napa, CA- Napa Valley Life Magazine (NVL Media) brings on Laura Larson, Founder of Virtual Vines, to launch new editorial series on Napa Valley “Hidden Gem” winery experiences. The series will focus on wineries that are off the beaten path and/ or offer unique experiences for visitors to the Napa Valley. Napa Valley Life, [...]
Virtual Vines releases January 2018 The V Files -DTC Best Practices Report. This month: Beaulieu Vineyards (BV) Napa CA. Legacy History and Accessible Hospitality Center, Renowned Napa Cabernet Sauvignon and Bordeaux Varietals The V Files- January 2018
Virtual Vines releases December 2017 The V Files DTC Best Practices Report. This month: Frank Family Vineyards, Napa CA. Beautiful sparkling and still wines; Casual, fun setting, walk in and appointment tastings The V Files- December 2017
2017 was a turning point year for the California wine industry. It was chock full of compelling events which posed challenges and significant disruption to the status quo. While DTC wine sales have surpassed $2.6B in 2017, new market dynamics are reshaping the way we are approaching our sales and marketing strategies in 2018 and beyond. Let’s take [...]
Virtual Vines releases November 2017 The V Files DTC Best Practices Report. This month: ZD Wines Napa CA. Legacy Napa Pinot Noir and Chardonnay; Open air, walk in and appointment tastings; Vineyard views The V Files- November 2017 The V Files is a monthly expose' which offers an assessment, rating and best practices recommendations of [...]
Is your wine club growth dependent on new memberships acquired in the tasting room? What is your strategy during months when visitation is down? Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting and converting new customers into club [...]
Virtual Vines releases October 2017 The V Files- DTC Best Practices Report. This month: Conn Creek Winery, Napa CA. Great wines, versatile tasting room, fun blending experience and special attention and perks for Club members. The V Files- October 2017 The V Files is a monthly expose' which offers an assessment, rating and best practices recommendations [...]
We're in This Together Thank you for all the outpouring of support this past week as so many of us were impacted by the horrific fires that took over our lives during what seemed like the longest week in history. As both residents and business owners in Napa Valley, we are profoundly grateful for the tireless [...]
Virtual Vines releases September 2017 The V Files -DTC Best Practices Report. Pine Ridge Vineyards Beautiful cabernets, fantastic location and legacy story, strong allegiance and perks for club members. The V Files- September 2017
Virtual Vines releases August 2017 DTC Best Practices Mystery Shopping Report. This month: Laird Family Estate Fun family winery, expansive new tasting deck overlooking vineyards, friendly staff, versatile and approachable wines. The V Files- August 2017 The V Files is a monthly expose' which offers an assessment, rating and best practices recommendations of DTC performance [...]
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