Laura Larson

Virtual Vines Releases - Spring 2019 -The V Files™- DTC Best Practices Report This month: Quintessa WineryThe V Files- Spring 2019- Quintessa

Virtual Vines Releases - December 2018 -The V Files™- DTC Best Practices Report This month: Nicholson RanchThe V Files- December 2018- Nicholson Ranch

MAXIMIZE YOUR DTC SALES THIS HARVEST SEASON      Harvest Season is here!  Are you powered up?  As more guests and club members flock to wineries to catch the wave of harvest parties, new wine releases and the Fall vineyard views, what steps are you taking to make sure you are making an impact among all the frenzy? Here's a simple [...]

Virtual Vines Releases September 2018 -The V Files™ DTC Best Practices Report. This month:  Starmont Winery– Napa, CA Starmont Winery has a lot to offer, with its convenient location, representation of Carneros wines, and open air atmosphere.  The staff is warm and welcoming, and the experience is relaxed and unassuming. The V Files™- September 2018- [...]

Virtual Vines Releases June 2018 -The V Files™ DTC Best Practices Report. This month:  Alpha Omega Winery- Napa, CA Alpha Omega is the first winery in our V Files™ series that scored the highest in all five categories. They are a fine example of a winery that knows how to not only produce outstanding Cabernet [...]

IN THIS ISSUE:   DTC Sales Scoop Summer 2018 **The Customer Journey- Who's Driving? **Segmenting Customer Types - Training Options **SVB- State of the DTC Market (video replay) **The V Files- Alpha Omega **Hidden Valley Gems- Winery Experiences:  Burgess Cellars | Volker Eisele | Spelletich Family Winery [campaign id=”1877301″ width=”500px” height=”100%”]

Wine Industry Advisor , VinterActive and Virtual Vines weigh in on the Top DTC Sales Growth Practices. https://www.wineindustryadvisor.com/2018/05/14/top-10-dtc-sales-growth-practices      

Launch Into Spring- Positioning For Performance  *Telling Your Brand Story Through Memorable Experiences *Recruiting and Hiring Top Peformers *The V Files- Spring Edition- Priest Ranch Wines *Spring Training Update Read our April 2018 DTC Sales Scoop Newsletter Here:  DTC Sales Scoop Spring 2018        

Virtual Vines releases April 2018  The V Files -DTC Best Practices Report. This month: Priest Ranch Wines; Yountville/ Napa, CA Convenient Location; Relaxing vibe; lacks inspiration and connection with brand The V Files- April 2018

With DTC wine sales growing over 17% year over year, the market is becoming more significantly more competitive.   Having a beautiful property or spectacular wine might be an attractive proposition when visitors call, but wineries need to think about what the perception of their brand or experience is once a guest leaves the premises.  What [...]