For Immediate Release

Virtual Vines Launches Web Track Sales Training Series

Napa, CA  January 6, 2017:  Virtual Vines, a Sales and Marketing Consulting Group out of Napa, CA launches a new on line training program designed to keep winery sales and marketing managers ahead of the curve on new market trends and how to overcome challenges facing the changing dynamics of the direct to consumer marketplace.  The on line webinar series is targeted toward DTC sales and marketing managers and key decision makers and kicks off with two sessions focused on high touch and white glove marketing and the growing challenges tied to finding and retaining top talent.   The new series will run concurrently with Virtual Vines’ popular DTC Snap Track training program, which provides flexible, fast paced on line training for winery sales and marketing professionals focused on unique specialty areas to include hospitality/ sales training, digital marketing and loyalty programs.
For more information and registration details click on the links below:

80/20 principle applies to most business relationships—that is, 80% of return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique, white glove experiences to appeal to their preferred buyers by building closer relationships and inspiration. This live webinar will offer thought provoking ideas on ways to embrace the “top 20” client segment using creative sales and marketing strategies which will intrigue, capture and build longevity with your high end buyers.    


Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff.  This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance, staff motivation and employee longevity.

 Virtual Vines complete training and event schedule can be found here:

Based out of Napa California, Virtual Vines provides DTC Consulting Services designed to help small to medium sized wineries build brand awareness and implement innovative sales strategies which will result in increased customer demand and loyalty.  For more information: