Virtual Vines releases August 2017 DTC Best Practices Mystery Shopping Report. This month: Laird Family Estate
Fun family winery, expansive new tasting deck overlooking vineyards, friendly staff, versatile and approachable wines.
The V Files is a monthly expose’ which offers an assessment, rating and best practices recommendations of DTC performance in relation to guest experience and staff proficiency. The five glass rating system is derived from Mystery Shoppers evaluation criteria and scorecard results based on how well a winery is able to deliver a memorable guest experience and staffs ability to sell, convert and connect with customers.