Is your wine club growth dependent on new memberships acquired in the tasting room? What is your strategy during months when visitation is down?
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting and converting new customers into club members, they often forget about the opportunity they have to increase awareness and sales among their existing customers.
This month, Virtual Vines is hosting an informative DTC WebTrack seminar series entitled:
To Have and to Hold-Romancing Your Wine Club
This live, on-line session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark into your wine club program. Using personalization, segmentation and simple 80/20 marketing logic, this workshop will provide some thought-provoking ideas which will help nurture your existing customer base and keep the romance alive.
This course runs approximately 60 minutes with additional time for Q&A if required.
Each attendee will receive a session workbook to help capture and implement best practices unique to each business.
For more information or to register for one of our November dates:
November 2- 12:00 pm PST
November 16- 8:30 am PST
November 28- 9:00 am PST
Custom times and group discounts available on request
Virtual Vines will be donating 100% net proceeds from all DTC on- line Webtrack Training courses through November to the Napa Valley Community Disaster Relief Fund for victims impacted by the N Bay Wildfires.
To check out our complete list of courses and schedule, visit our web site: