Virtual Vines offers DTC Sales training opportunities for wineries focused on developing professional sales and marketing acumen within their DTC hospitality program. Hosted on line or on site, for an individual or within a group forum; our curriculum is flexible and can be customized to maximize your training needs.
FAST & FLEXIBLE! DTC Sales Snap Tracks are 3o minute interactive web based sessions which are streamlined to cover specific areas of interest and job function for DTC winery hospitality and sales personnel. The convenient on line webinar based forum offers a flexible venue for busy professionals to learn new DTC tips and techniques hosted by Industry experts remotely from anywhere on any device.
For DTC Managers and Business Owners DTC Sales Web Tracks are 60-90 minute interactive web based sessions which provide more in depth content around DtC strategy, design and Program Management. The on line webinar based forum offers a flexible venue for winery staff and managers to acquire DtC best practices sales and marketing expertise remotely from anywhere on any device.
“Be The Host with the Most” Relationship Selling
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 30 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build confidence to close more sales and build longer term customer relationships.
“To Have and To Hold” Romancing Your Wine Club Program
Loyal, committed customers drive 67% more sales than new customers. While many wineries invest the most time, staff and marketing dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. This session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark into your wine club program. Using personalization, segmentation and simple 80/20 marketing logic, this session will provide some thought provoking ideas which will help drive longevity and keep your customer romance alive.
Make it Personal: Mastering the Digital Customer Experience
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website e-commerce.
This 60 minute live webinar will cover key facets of building an effective digital marketing plan to help wineries attract, retain and stay connected with customers leveraging personalization techniques. This interactive session will outline key facets of building a cohesive digital strategy through customer segmentation and content designed to increase traffic, email open rates and club conversions to galvanize stronger customer connections to build a loyal client following.
The 80/20 Rule: Building A High Touch DTC Client Strategy
The 80/20 principle applies to most business relationships… that is 80% of return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique experiences to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This 60 minute web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue, capture and convert high end buyers. From the tasting room guest experience, digital communication or annuity programs design, implementing best practices to incorporate the 80/20 principle into your DtC program will dramatically increase sales and grow brand loyalty.
Talent & The Tasting Room: Tackling the Staffing Dilemma
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity. The session will offer 60 minutes of content followed by an interactive Q&A session.
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