Focused on DTC best practices and overall guest experience, THE V FILES™ reports contain candid assessments of winery tasting room acumen focused on level of customer service, ability to connect with guests and memorable experience. Mystery Shoppers use a scorecard to measure level of inspiration, ability to connect with the host, success in wine sales and efforts to build loyalty through club conversions or data collection.* The report includes a candid summary of performance with commentary and best practices recommendations as applicable for specific areas which are exemplary or may require improvement. Each winery is chosen at random and the mystery shoppers leverage a uniform scoring framework to maintain consistency.
*The feedback obtained to calculate scores is unbiased, and no compensation or influence is aligned with the subject winery.
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