DTC Sales & Marketing News

Virtual Vines Founder Joins Napa Valley Life Magazine as Contributing Editor

02/05/18- Napa, CA–  Napa Valley Life Magazine (NVL Media) brings on Laura Larson, Founder of  Virtual Vines, to launch new editorial series on Napa Valley “Hidden Gem” winery experiences.
The series will focus on wineries that are off the beaten path and/ or offer unique experiences  for visitors to the Napa Valley. Napa Valley […]

By |February 12th, 2018|Uncategorized|0 Comments

The V Files™- January 2018 Edition

Virtual Vines releases January 2018  The V Files -DTC Best Practices Report. This month: Beaulieu Vineyards (BV) Napa CA.
Legacy History and Accessible Hospitality Center, Renowned Napa Cabernet Sauvignon and Bordeaux Varietals
The V Files- January 2018

By |January 23rd, 2018|Uncategorized|0 Comments

The V Files™- December 2017 Edition

Virtual Vines releases December 2017 The V Files DTC Best Practices Report. This month: Frank Family Vineyards, Napa CA.
Beautiful sparkling and still wines; Casual, fun setting, walk in and appointment tastings
The V Files- December 2017

By |December 22nd, 2017|Uncategorized|0 Comments

2018 – Opportunity in Chaos

2017 was a turning point year for the California wine industry.  It was chock full of compelling events which posed challenges and significant disruption to the status quo.  While DTC […]

By |December 22nd, 2017|Uncategorized|0 Comments

The V Files™- November 2017 Edition

Virtual Vines releases November 2017 The V Files   DTC Best Practices Report. This month: ZD Wines Napa CA.
Legacy  Napa Pinot Noir and Chardonnay; Open air, walk in and appointment tastings; Vineyard views
The V Files- November 2017

Mystery Shoppers Visit ZD Wines

The V Files is a monthly expose’ which offers an assessment, rating and best practices recommendations of DTC […]

By |November 14th, 2017|Uncategorized|0 Comments

What Are Your Plans to Maximize DTC Sales During Off-Peak Season?

    Is your wine club growth dependent on new memberships acquired in the tasting room?  What is your strategy during months when visitation is down?
Loyal, committed customers drive 67% more sales than new customers.  While many wineries exert the most time, staff and investment […]

By |November 4th, 2017|Uncategorized|0 Comments

The V Files™- October 2017 Edition

Virtual Vines releases October 2017 The V Files- DTC Best Practices Report.   This month: Conn Creek Winery, Napa CA.
Great wines, versatile tasting room, fun blending experience and special attention and perks for Club members.
The V Files- October 2017

Mystery Shoppers Visit Conn Creek Winery

The V Files is a monthly expose’ which offers an assessment, rating and best practices recommendations […]

By |October 30th, 2017|Uncategorized|0 Comments

Virtual Vines Donating Net Proceeds and Consulting Services to Assist Napa Fire Victims

We’re in This Together

     Thank you for all the outpouring of support this past week as so many of us were impacted by the horrific fires that took over our lives during what seemed like the longest week in history.  […]

By |October 30th, 2017|Uncategorized|0 Comments

The V Files™- September 2017 Edition

Virtual Vines releases September 2017  The V Files -DTC Best Practices Report.  Pine Ridge Vineyards

Beautiful cabernets, fantastic location and legacy story, strong allegiance and perks for club members.

The V Files- September 2017

By |September 19th, 2017|Uncategorized|0 Comments

The V FILES- August 2017 Edition

Virtual Vines releases August 2017 DTC Best Practices Mystery Shopping Report. This month:  Laird Family Estate

Fun family winery, expansive new tasting deck overlooking vineyards,  friendly staff, versatile and approachable wines.

The V Files- August 2017

Mystery Shoppers Visit Laird Family Estate

The V Files is a monthly expose’ which offers an assessment, rating and best practices recommendations of DTC performance in […]

By |August 23rd, 2017|Uncategorized|0 Comments

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