DTC Sales & Marketing News

The V Files™- September 2017 Edition

Virtual Vines releases September 2017 DTC Best Practices Mystery Shopping Expose’.  This month: Pine Ridge Vineyards

For access to The V Files archives:  Click here

The V Files is a monthly expose’ which offers an assessment, rating and best practices recommendations of DTC performance in relation to guest experience and staff proficiency. The five glass […]

By |September 19th, 2017|Uncategorized|0 Comments

The V FILES- August 2017 Edition

Virtual Vines releases August 2017 DTC Best Practices Mystery Shopping Expose’.  This month:  Laird Family Estate

The V Files is a monthly expose’ which offers an assessment, rating and best practices recommendations of DTC performance in relation to guest experience and staff proficiency. The five glass rating system is derived from Mystery Shoppers evaluation criteria […]

By |August 23rd, 2017|Uncategorized|0 Comments

BOOST DTC SALES WITH JUST ONE WORD- Part Two

                  In this two part series we dive into the importance of developing sales strategies that cater to the fast growing DTC wine sales market.  Year over year growth rates report increases at 18% (and counting) for […]

By |July 25th, 2017|Uncategorized|0 Comments

The V FILES- July 2017 Edition

Virtual Vines releases July’s DTC Best Practices Mystery Shopping Expose’.  This month:  Regusci Winery

The V Files is a monthly expose’ which offers an assessment, rating and best practices recommendations of DTC performance in relation to guest experience and staff proficiency. The five glass rating system is derived from Mystery Shoppers evaluation criteria and scorecard […]

By |July 23rd, 2017|Uncategorized|0 Comments

BOOST DTC SALES WITH JUST ONE WORD- Part One

     Selling directly to consumers is riddled with challenges yet ripe with rewards. As US DTC wine sales eclipse $2.6B, the need for wineries to build more thoughtful and unique customer relationships are becoming essential to capture and nurture buyer attention. Whether it be a face […]

By |June 14th, 2017|Uncategorized|0 Comments

THE V FILES- June 2017 Edition

Virtual Vines releases June 2017 DTC Customer Experience Report.  This month:  Petroni Vineyards
The VFiles- June 2017 Edition

By |June 11th, 2017|Uncategorized|0 Comments

Silicon Valley Bank Releases Preview of 2017 DTC Sales Survey Findings

May 19, 2017–  Rob McMillan, EVP and Founder of Silicon Valley Bank Premium Wine Division, released preliminary report of findings from the 2017 DTC Sales Survey.  The final report will be published in Wine Business Monthly July Edition.

Link t0 videocast can be accessed here.

The complete set of charts detailing the findings [PDF].

Virtual Vines will […]

By |May 19th, 2017|Uncategorized|0 Comments

PRESS RELEASE: Virtual Vines Announces “THE V FILES”™ DTC Best Practices Expose’ for Wineries

          Napa., CA:  May 15, 2017 – Virtual Vines releases THE V FILES ™, a monthly expose’ based on wineries performance in the tasting room.  The monthly column, similar to a restaurant review, will provide an assessment on how well the winery delivers memorable guest experiences as well as staff proficiency converting sales […]

By |May 17th, 2017|Uncategorized|0 Comments

DTC Sales 101: The Host With the Most

Why is it wineries can offer the best varietal, vintage and value, but the DTC Sales growth numbers remain consistent YoY at 15-17%?  Market statistics have shown 85-90% of DTC wine sales originate in the tasting room, however, there seems to be a widening gap between the potential impact […]

By |April 7th, 2017|Uncategorized|0 Comments

March DTC Sales & Training News

   

 It’s Spring Training Season!

    Batter up!  As busy season fast approaches it’s time to get in the game.  What better time to assess and supplement staffing needs and skills development, cross train employees and brush up on best […]

By |March 15th, 2017|Uncategorized|0 Comments

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