DTC Sales Scoop Summer 2018

IN THIS ISSUE:   DTC Sales Scoop Summer 2018
**The Customer Journey- Who’s Driving?
**Segmenting Customer Types – Training Options
**SVB- State of the DTC Market (video replay)
**The V Files- Alpha Omega
**Hidden Valley Gems- Winery Experiences:  Burgess Cellars | Volker Eisele | Spelletich Family Winery

By |July 19th, 2018|Uncategorized|0 Comments

Top 10 DTC Sales Growth Practices

Wine Industry Advisor , VinterActive and Virtual Vines weigh in on the Top DTC Sales Growth Practices.





By |May 15th, 2018|Uncategorized|0 Comments

DTC Sales Scoop Spring 2018

Launch Into Spring- Positioning For Performance 

*Telling Your Brand Story Through Memorable Experiences

*Recruiting and Hiring Top Peformers

*The V Files- Spring Edition- Priest Ranch Wines

*Spring Training Update

Read our April 2018 DTC Sales Scoop Newsletter Here:  DTC Sales Scoop Spring 2018





By |May 9th, 2018|Uncategorized|0 Comments

The V Files™- April 2018 Edition

Virtual Vines releases April 2018  The V Files -DTC Best Practices Report.
This month: Priest Ranch Wines; Yountville/ Napa, CA
Convenient Location; Relaxing vibe; lacks inspiration and connection with brand
The V Files- April 2018

By |May 1st, 2018|Uncategorized|0 Comments

The Lasting Impression–Connecting Through Winery Experiences

With DTC wine sales growing over 17% year over year, the market is becoming more significantly more competitive.   Having a beautiful property or spectacular wine might be an attractive proposition when visitors call, but wineries need to think about what the perception of their brand or experience […]

By |March 26th, 2018|Uncategorized|0 Comments

Virtual Vines Founder Joins Napa Valley Life Magazine as Contributing Editor

02/05/18- Napa, CA–  Napa Valley Life Magazine (NVL Media) brings on Laura Larson, Founder of  Virtual Vines, to launch new editorial series on Napa Valley “Hidden Gem” winery experiences.
The series will focus on wineries that are off the beaten path and/ or offer unique experiences  for visitors to the Napa Valley. Napa Valley Life, […]

By |February 12th, 2018|Uncategorized|0 Comments

The V Files™- January 2018 Edition

Virtual Vines releases January 2018  The V Files -DTC Best Practices Report. This month: Beaulieu Vineyards (BV) Napa CA.
Legacy History and Accessible Hospitality Center, Renowned Napa Cabernet Sauvignon and Bordeaux Varietals
The V Files- January 2018

By |January 23rd, 2018|Uncategorized|0 Comments

The V Files™- December 2017 Edition

Virtual Vines releases December 2017 The V Files DTC Best Practices Report. This month: Frank Family Vineyards, Napa CA.
Beautiful sparkling and still wines; Casual, fun setting, walk in and appointment tastings
The V Files- December 2017

By |December 22nd, 2017|Uncategorized|0 Comments

2018 – Opportunity in Chaos

2017 was a turning point year for the California wine industry.  It was chock full of compelling events which posed challenges and significant disruption to the status quo.  While DTC wine sales have surpassed $2.6B in 2017, new market dynamics are reshaping the way we are approaching our sales […]

By |December 22nd, 2017|Uncategorized|0 Comments

The V Files™- November 2017 Edition

Virtual Vines releases November 2017 The V Files   DTC Best Practices Report. This month: ZD Wines Napa CA.
Legacy  Napa Pinot Noir and Chardonnay; Open air, walk in and appointment tastings; Vineyard views

The V Files is a monthly expose’ which offers an assessment, rating and best practices recommendations of […]

By |November 14th, 2017|Uncategorized|0 Comments

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