Selling directly to consumers is riddled with challenges yet ripe with rewards. As US DTC wine sales eclipse $2.6B, the need for wineries to build more thoughtful and unique customer relationships are becoming essential to capture and nurture buyer attention. Whether it be a face […]
May 19, 2017– Rob McMillan, EVP and Founder of Silicon Valley Bank Premium Wine Division, released preliminary report of findings from the 2017 DTC Sales Survey. The final report will be published in Wine Business Monthly July Edition.
Link t0 videocast can be accessed here.
The complete set of charts detailing the findings [PDF].
Virtual Vines will […]
Why is it wineries can offer the best varietal, vintage and value, but the DTC Sales growth numbers remain consistent YoY at 15-17%? Market statistics have shown 85-90% of DTC wine sales originate in the tasting room, however, there seems to be a widening gap between the potential impact […]
It’s Spring Training Season!
Batter up! As busy season fast approaches it’s time to get in the game. What better time to assess and supplement staffing needs and skills development, cross train employees and brush up on best […]
JANUARY 30, 2017– Virtual Vines is excited to announce our participation in The San Francisco Luxury Marketing Council Annual Wineries Boot Camp on March 1 at the Lincoln Theater.
Now in its fifth year, it is growing in popularity among wine country influential and more than 300 marketing, sales […]
High Touch = The New Normal
2016 National DTC sales results are in!
DTC Wine sales increased 18% over 2015 to $2.3B!*
Did you know it is likely 70% of those sales came from existing customers? Statistics show on average, loyal customers are […]
January 18, 2017-
Wine Industry Report Addresses Current Conditions and Future Views on Industry
Today Virtual Vines participated in Silicon Valley Bank’s annual wine Industry market update. The web based call was hosted by Rob McMillan, EVP & founder of Silicon Valley Bank’s Wine Division and an expert panel including Amy Hoopes, President, Wente Vineyards,
For Immediate Release
Virtual Vines Launches Web Track Sales Training Series
Napa, CA January 6, 2017: Virtual Vines, a Sales and Marketing Consulting Group out of Napa, CA launches a new on line training program designed to keep winery sales and marketing managers ahead of the curve on new market trends and how to overcome challenges […]