Laura Larson

About Laura Larson

Virtual Vines bases its services portfolio on relationship based sales and marketing methodologies which integrate commercial best practices to help wineries gain optimal positioning among direct customers as well as strategic business partners.

The V Files™- January 2018 Edition

Virtual Vines releases January 2018  The V Files -DTC Best Practices Report. This month: Beaulieu Vineyards (BV) Napa CA. Legacy History and Accessible Hospitality Center, Renowned Napa Cabernet Sauvignon and Bordeaux Varietals The V Files- January 2018

By |January 23rd, 2018|Uncategorized|0 Comments

The V Files™- December 2017 Edition

Virtual Vines releases December 2017 The V Files DTC Best Practices Report. This month: Frank Family Vineyards, Napa CA. Beautiful sparkling and still wines; Casual, fun setting, walk in and appointment tastings The V Files- December 2017

By |December 22nd, 2017|Uncategorized|0 Comments

2018 – Opportunity in Chaos

2017 was a turning point year for the California wine industry.  It was chock full of compelling events which posed challenges and significant disruption to the status quo.  While DTC wine sales have surpassed $2.6B in 2017, new market dynamics are reshaping the way we are approaching our sales and marketing strategies in 2018 and beyond. Let’s take [...]

By |December 22nd, 2017|Uncategorized|0 Comments

The V Files™- November 2017 Edition

Virtual Vines releases November 2017 The V Files   DTC Best Practices Report. This month: ZD Wines Napa CA. Legacy  Napa Pinot Noir and Chardonnay; Open air, walk in and appointment tastings; Vineyard views The V Files- November 2017 The V Files is a monthly expose' which offers an assessment, rating and best practices recommendations of [...]

By |November 14th, 2017|Uncategorized|0 Comments

What Are Your Plans to Maximize DTC Sales During Off-Peak Season?

    Is your wine club growth dependent on new memberships acquired in the tasting room?  What is your strategy during months when visitation is down? Loyal, committed customers drive 67% more sales than new customers.  While many wineries exert the most time, staff and investment dollars into attracting and converting new customers into club [...]

By |November 4th, 2017|Uncategorized|0 Comments

The V Files™- October 2017 Edition

Virtual Vines releases October 2017 The V Files- DTC Best Practices Report.   This month: Conn Creek Winery, Napa CA. Great wines, versatile tasting room, fun blending experience and special attention and perks for Club members. The V Files- October 2017 The V Files is a monthly expose' which offers an assessment, rating and best practices recommendations [...]

By |October 30th, 2017|Uncategorized|0 Comments

Virtual Vines Donating Net Proceeds and Consulting Services to Assist Napa Fire Victims

We're in This Together      Thank you for all the outpouring of support this past week as so many of us were impacted by the horrific fires that took over our lives during what seemed like the longest week in history.  As both residents and business owners in Napa Valley, we are profoundly grateful for the tireless [...]

By |October 30th, 2017|Uncategorized|0 Comments

The V Files™- September 2017 Edition

Virtual Vines releases September 2017  The V Files -DTC Best Practices Report.  Pine Ridge Vineyards Beautiful cabernets, fantastic location and legacy story, strong allegiance and perks for club members. The V Files- September 2017

By |September 19th, 2017|Uncategorized|0 Comments

The V FILES- August 2017 Edition

Virtual Vines releases August 2017 DTC Best Practices Mystery Shopping Report. This month:  Laird Family Estate Fun family winery, expansive new tasting deck overlooking vineyards,  friendly staff, versatile and approachable wines. The V Files- August 2017 The V Files is a monthly expose' which offers an assessment, rating and best practices recommendations of DTC performance [...]

By |August 23rd, 2017|Uncategorized|0 Comments

BOOST DTC SALES WITH JUST ONE WORD- Part Two

                  In this two part series we dive into the importance of developing sales strategies that cater to the fast growing DTC wine sales market.  Year over year growth rates report increases at 18% (and counting) for 2017[i].   The double digit growth rates are attributable to wineries shifting focus [...]

By |July 25th, 2017|Uncategorized|0 Comments

Email Sign-up!

Sign up to receive Virtual Vines monthly DTC news and updates to our on line training and events. We promise not to share or sell your information with any third party. Thank you!

Thank you for signing up for updates from the Virtual Vines team.  We will email you periodically with info on upcoming events, seminars, and news.  We promise not to share your contact information with anyone.