Laura Larson started her early career working within the hospitality business in various roles. Her passion for meeting and working with people of all levels and her studies in sales and marketing set the stage for a 25 year successful sales management career within the Information Technology Sector. Working for Global 500 software companies, Laura had the opportunity to develop innovative marketing strategies & DTC Programs from the ground up. During her career she hired, managed and trained some of the company’s top sales performers and always drove the importance of collaboration as essential for any successful outcome.
Over the years Laura moved to the Napa Valley and became more intimately engaged in the local wine Industry. She noticed a widening gap as many wineries integrated their hospitality programs into direct to consumer sales. She quickly realized some of the sales and marketing expertise which drove success throughout her Corporate career could help wineries shore up more focused strategies to better qualify, capture and grow loyalty among more customers, and ultimately help them sell more wine.
Virtual Vines bases its services portfolio on relationship based sales and marketing methodologies which integrate commercial best practices to help wineries gain optimal positioning among direct customers as well as strategic business partners. With her cloud computing background she launched a live webinar based training program, “DTC SnapTracks”, so wineries inside and outside of Napa could gain access to staff and manager level training remotely– from anywhere on any device.
Since launching Virtual Vines, Laura has developed an extensive client list, obtained a Sommelier certification from the Court of Master Sommeliers and is an active member of the DTC Hospitality Community.
Laura serves as an Advisory Board Member for the Napa Valley Hospitality Forum, volunteers with the “Free the Grapes” coalition and serves on the Steering Committee for the DTC Wine Symposium.
Laura has always enjoyed writing, and is a contributing editor with Napa Valley Life Magazine and the Wine Industry Advisor, where she is a monthly contributor to features focused on winery & hospitality experiences.
Along with her efforts supporting small to medium wineries in their efforts to shore up their sales and marketing programs, she is anticipating taking her services to task with launch of her own wine label in 2018.